World News

New Orleans: PyInfamous wins Search for the Coldest national Emcee

10 July 2011 at 05:05 | 429 views

By Dennis Kabatto, New York.

PyInfamous also known as Jason Thompson from Jackson, Mississipp,i emerged as the winner of the 2011 Coors Light Search for the Coldest national Emcee competition which culminated into an invitation-only event July 2 during the Essence Music Festival weekend at the New Orleans House of Blues in Louisiana.

“I’m definitely appreciative of the fans and of Coors Light,” PyInfamous said. “I love interacting with the Atlanta crowd’s call and response…feeling their energy, there is nothing like it in the world,” he concluded.

A press release issued by Coors Light indicates PyInfamous and three regional finalists performed live during the Search for the Coldest tour. PyInfamous live performance at Atlanta’s Mansion Elan on May 25 was so thrilling it earned him 45 percent of the fan votes in the final round to secure the championship.

Coors Lights officials say since March, over 3,000 Emcees showcased their skills via the World Wide Web at resulting in more than 260,000 online votes cast by hip hop fans during the 3 months plus contest. They also say PyInfamous competed against 1,250 artists to win Search for the Coldest South region title.

Sheldon Boyea is brand manager of Multi-cultural Marketing for MillerCoors the parent company of Coors Light “hip hop is universally recognized as the leading source of innovation and creativity in the music industry, so it was natural for Coors Light to launch a national search for the coldest up and coming Emcee.”

American rock, funk and hip hop band N.E.R.D acronym for No One Really Dies signed on to headline the Coors Light Search for the Coldest tour which made stops in Atlanta, Baltimore and New York earlier this year climaxing at the Essence Music Festival in New Orleans on July 2

“We decided to be a part of Search for the Coldest because it provides a fresh and new way to connect with our fans and it’s a smart way and innovative contest,” said N.E.R.D front man Pharrell Williams .

PyInfamous opened for Pac Div and N.E.R.D at the Search for the Coldest national tour’s grand finale in New Orleans. He received $10,000 in studio time from Universal Music Group, one of the world’s leading music conglomerate. You can check out Pyinfamous music/discography on his website at: